tag:blogger.com,1999:blog-7505221690875136762024-03-26T23:51:04.891-07:00Search Engine Optimization Tips and HelpWe provide website help and SEO guidance | Aslam shajahanAslam shajahanhttp://www.blogger.com/profile/04457008935048897285noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-750522169087513676.post-42861817449585154042014-06-11T00:23:00.002-07:002014-06-11T00:27:06.468-07:00Miscellaneous Techniques<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't do the followings: <o:p></o:p></span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> </span></div>
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<span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
keep hidden text on your web pages. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
create alt image spamming by putting wrong keywords. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
use Meta tags stuffing. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
use frames and flash on your site. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
exchange your links with black listed sites. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
try to fool your site visitors by using miss spelled keyword. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
send spam emails to thousands of email IDs. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
use too much graphics on your site. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
create too many doorway pages. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
try to create duplicate content of pages. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
submit your website many times in a single search engine. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
use sub-directory depth more than 1-2. <o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
create too many dynamic pages. Try to convert them into static pages. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"> Ø<span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;"> </span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Don't
bloat your pages with code. <o:p></o:p></span></div>
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Aslam shajahanhttp://www.blogger.com/profile/04457008935048897285noreply@blogger.com4tag:blogger.com,1999:blog-750522169087513676.post-80942445129157535152014-06-10T23:12:00.000-07:002014-06-10T23:12:24.058-07:00 XHTML Verification for Web Site<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Times New Roman","serif"; font-size: 14.0pt; line-height: 115%;">XHTML Verification for Web Site<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">You design and develop
a web site but how would you know if you have put all the HTML syntax in
correct way. Almost all browser don't complain against your wrong syntax but
wrong is wrong. There are many SEO experts who claim that SEO is not dependent
on site HTML/XHTML verification. But I will tell you various reasons why your
site should be W3C Compliance.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Why HTML/XHTML
Verification is Required? There are various reasons to verify your web page
before hosting it over the internet. Any web page quality depends on how well
you have written your web page. It should be syntactically correct and should
pass all the Quality Gates. When any Search Engine does indexing for your web
page content it might get confused if your HTML tags are not written properly
and much of the web page content might not be indexed properly. There might
be many HTML tags which you are using in your web page but then have been
depreciated and many of the search engines also don't support them. Consistency, <a href="http://aslamshajahan.blogspot.in/2014/06/seo-optimized-keywords.html">HTML Code</a> Beauty, Process Compliance are always appreciated by
good Webmasters.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">What Is W3C Compliance?
The W3C is the World Wide Web Consortium and since 1994 the W3C has provided
the guidelines by which websites and web pages should be structured and
created. Here are the links to validate your web pages: Validate HTML/XHTML
File against W3C Standard HTML/XHTML Validator. Validate CSS File against W3C
Standard CSS Validator.</span><o:p></o:p></div>
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Aslam shajahanhttp://www.blogger.com/profile/04457008935048897285noreply@blogger.com2tag:blogger.com,1999:blog-750522169087513676.post-26460443282301835902014-06-10T22:38:00.002-07:002014-06-10T22:42:02.794-07:00SEO Optimized Keywords<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">SEO Optimized Keywords <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> We are discussing everything in Web context so in
web terminology a keyword is a term that a person enters into a search engine
to find specific information. Most people enter search phrases that consist of
between two and five words. Such phrases may be called search phrases, keyword
phrases, query phrases, or just keywords. Good keyword phrases are specific and
descriptive. There are following concepts related to Keywords which helps in
<a href="http://aslamshajahan.blogspot.in/p/seo-in-salem.html">optimizing keywords on a web page</a>.<o:p></o:p></span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Keyword Frequency </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> This is calculated as how often
does a <a href="http://aslamshajahan.blogspot.in/p/keyword-research.html">keyword</a> appear in a site's title or description. You don't want to go
overboard with frequency, however, since on some engines if you repeat a word
too many times, you'll be penalized for "spamming" or keyword
stuffing. In general though, repeat your keyword in the document as many times
as you can get away with, and up to 3-7 times in your META tags.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Keyword Weight: This refers to the number of
keywords appearing on your Web page compared to the total number of words
appearing on that same page. Some search engines consider this when determining
the rank of your Web site for a particular keyword search. One technique that
often works well is to create some smaller pages, generally just a paragraph long,
which emphasize a particular keyword. By keeping the overall number of words to
a minimum, you will increase the "weight" of the keyword you are
emphasizing.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Keyword Proximity </span><br />
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><br /></span>
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> This refers to the placement of
keywords on a Web page in relation to each other or, in some cases, in relation
to other words with a similar meaning as the queried keyword.<o:p></o:p></span></div>
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Aslam shajahanhttp://www.blogger.com/profile/04457008935048897285noreply@blogger.com1tag:blogger.com,1999:blog-750522169087513676.post-40246997128178521142013-09-27T21:32:00.003-07:002013-09-27T21:33:50.809-07:00Google Humming bird algorithm<div dir="ltr" style="text-align: left;" trbidi="on">
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Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.<br />
<br />
What’s a “search algorithm?”<br />
<br />
That’s a technical term for what you can think of as a recipe that Google uses to sort through the billions of web pages and other information it has, in order to return what it believes are the best answers.<br />
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What’s “Hummingbird?”<br />
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It’s the name of the new search algorithm that Google is using, one that Google says should return better results.<br />
<br />
So that “PageRank” algorithm is dead?<br />
<br />
No. PageRank is one of over 200 major “ingredients” that go into the Hummingbird recipe. Hummingbird looks at PageRank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things (see our Periodic Table Of SEO Success Factors for a better sense of some of these).<br />
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Why is it called Hummingbird?<br />
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Google told us the name come from being "precise and fast"<br />
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When did Hummingbird start? Today?<br />
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Google started using Hummingbird about a month ago, it said. Google only announced the change today.<br />
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What does it mean that Hummingbird is now being used?<br />
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Think of a car built in the 1950s. It might have a great engine, but it might also be an engine that lacks things like fuel injection or be unable to use unleaded fuel. When Google switched to Hummingbird, it’s as if it dropped the old engine out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.<br />
<br />
When’s the last time Google replaced its algorithm this way?<br />
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Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a huge change. But that was also a change mostly meant to help Google better gather information (indexing) rather than sorting through the information. Google search chief Amit Singhal told me that perhaps 2001, when he first joined the company, was the last time the algorithm was so dramatically rewritten.<br />
<br />
What about all these Penguin, Panda and other "updates" — haven’t those been changes to the algorithm?<br />
<br />
Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole. Think of it again like an engine. Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda<br />
<br />
The new engine is using old parts?<br />
<br />
Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.<br />
<br />
What type of “new” search activity does Hummingbird help?<br />
<br />
“Conversational search” is one of the biggest examples Google gave. People, when speaking searches, may find it more useful to have a conversation.<br />
<br />
“What’s the closest place to buy the iPhone 5s to my home?” A traditional search engine might focus on finding matches for words — finding a page that says “buy” and “iPhone 5s,” for example.<br />
<br />
Hummingbird should better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words.<br />
<br />
In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.<br />
<br />
I thought Google did this conversational search stuff already!<br />
<br />
It does (see Google’s Impressive "Conversational Search" Goes Live On Chrome), but it had only been doing it really within its Knowledge Graph answers. Hummingbird is designed to apply the meaning technology to billions of pages from across the web, in addition to Knowledge Graph facts, which may bring back better results.<br />
<br />
Does it really work? Any before-and-afters?<br />
<br />
We don’t know. There’s no way to do a "before-and-after" ourselves, now. Pretty much, we only have Google’s word that Hummingbird is improving things. However, Google did offer some before-and-after examples of its own, that it says shows Hummingbird improvements.<br />
<br />
A search for "acid reflux prescription" used to list a lot of drugs (such as this, Google said), which might not be necessarily be the best way to treat the disease. Now, Google says results have information about treatment in general, including whether you even need drugs, such as this as one of the listings.<br />
<br />
A search for "pay your bills through citizens bank and trust bank" used to bring up the home page for Citizens Bank but now should return the specific page about paying bills<br />
<br />
A search for "pizza hut calories per slice" used to list an answer like this, Google said, but not one from Pizza Hut. Now, it lists this answer directly from Pizza Hut itself, Google says.<br />
<br />
Could it be making Google worse?<br />
<br />
Almost certainly not. While we can’t say that Google’s gotten better, we do know that Hummingbird — if it has indeed been used for the past month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. People complain when things get worse; they generally don’t notice when things improve.<br />
<br />
Does this mean SEO is dead?<br />
<br />
No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.<br />
<br />
Does this mean I’m going to lose traffic from Google?<br />
<br />
If you haven’t in the past month, well, you came through Hummingbird unscathed. After all, it went live about a month ago. If you were going to have problems with it, you would have known by now.<br />
<br />
By and large, there’s been no major outcry among publishers that they’ve lost rankings. This seems to support Google saying this is very much a query-by-query effect, one that may improve particular searches — particularly complex ones — rather than something that hits “head” terms that can, in turn, cause major traffic shifts.<br />
<br />
But I did lose traffic!<br />
<br />
Perhaps it was due to Hummingbird, but Google stressed that it could also be due to some of the other parts of its algorithm, which are always being changed, tweaked or improved. There’s no way to know.<br />
<br />
How do you know all this stuff?<br />
<br />
Google shared some of it at its press event today, and then I talked with two of Google’s top search execs, Amit Singhal and Ben Gomes, after the event for more details. I also hope to do a more formal look at the changes from those conversations in the near future. But for now, hopefully you’ve found this quick FAQ based on those conversations to be helpful.<br />
<br />
By the way, another term for the “meaning” connections that Hummingbird does is “entity search,” and we have an entire panel on that at our SMX East search marketing show in New York City, next week. The Coming “Entity Search” Revolution session is part of an entire “Semantic Search” track that also gets into ways search engines are discovering meanings behind words. Learn more about the track and the entire show on the agenda page.</div>
Aslam shajahanhttp://www.blogger.com/profile/04457008935048897285noreply@blogger.com0tag:blogger.com,1999:blog-750522169087513676.post-61800480475537911392013-02-16T02:49:00.002-08:002013-06-15T04:54:08.032-07:0010 SEO Techniques<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">1. Title Tag<o:p></o:p></span></b></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Near the very
top of a web site’s source code you’ll find various meta tags — the standard
ones being the Title, Description and<a href="http://aslamshajahan.blogspot.in/p/web-design-and-content-guidelines.html"> Keyword</a> tags. The title tag is
technically not a meta tag, though it is commonly associated with them. The title
tag plays such a large role in the indexing of your web site, that it is
considered the most important of the three.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">A page title is
the first thing a search engine will look at when determining just what the
particular page is about. It is also the first thing potential visitors will
see when looking at your search engine listing.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">It’s important
to include a keyword or two in the title tag — but don’t go overboard – you
don’t want to do what’s known as “keyword stuffing” which does nothing but make
your web site look like spam. Most people will include either the company name,
or title of the particular page here, as well.<o:p></o:p></span></div>
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">2. Meta Tags<o:p></o:p></span></b></div>
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</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">There are two primary meta tags in
terms of <a href="http://aslamshajahan.blogspot.in/">SEO</a> — the description and the keyword tag. It’s debatable whether the
search engines use the description tag as far as ranking your results. However
it is one of the more important tags because it is listed in your search result
— it is what users read when your link comes up and what makes them decide
whether or not to click on your link.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Be sure to
include a few relevant keywords in this tag, but don’t stuff it with keywords
either. The description tag should read like a sentence — not a keyword list.<o:p></o:p></span></div>
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<a href="http://www.blogger.com/blogger.g?blogID=750522169087513676" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://www.blogger.com/blogger.g?blogID=750522169087513676" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://www.blogger.com/blogger.g?blogID=750522169087513676" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="http://www.blogger.com/blogger.g?blogID=750522169087513676" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Due to “keyword
stuffing” many search engines now completely disregard the keyword tag. It is
no longer nearly as important as it was years ago, however it doesn’t hurt to
include them in your source code.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">When creating your
keyword list, you’ll want to think of the specific terms people will type in
when searching for a site like yours. Just don’t go overboard — too many
duplicates are not a good thing (as in “web designer” “web designers” “custom
web designer” “html web designer” “your state here web designer” – you get the
idea). Those are all basically the same, so pick one or two variations at the
most and move onto the next keyword.<o:p></o:p></span></div>
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">3. Proper Use of Heading Tags<o:p></o:p></span></b></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">This is a very
important element to consider when writing out your site copy. Use of heading
tags helps users, web browsers and search engines alike know where the major
key points of your copy are.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Your main page
title should use the <h1> tag — this shows what your page is about. Use
of additional tags, such as <h2> and <h3> are equally important by
helping to break down your copy. For one, you’ll see a visual break in the
text. But as far as the search engines are concerned, it will automatically
know what your topics are on a page. The various heading tags give a priority
to the content and help index your site properly.<o:p></o:p></span></div>
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">4. Alt Attributes on Images<o:p></o:p></span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
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</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Putting alt attributes on your images
actually serves two purposes. In terms of SEO, putting a brief yet descriptive
alt attribute along with your image, places additional relevant text to your
source code that the search engines can see when indexing your site. The more
relevant text on your page the better chance you have of achieving higher
search engine rankings.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">In addition,
including image alt attributes help the visually impaired who access web sites
using a screen reader. They can’t see the image, but with a descriptive alt
attribute, they will be able to know what your image is.<o:p></o:p></span></div>
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">5. Title Attributes on Links<o:p></o:p></span></b></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Including title
attributes on links is another important step that any good web site will have.
That’s the little “tool tip” that pops up when you place your mouse over a
link. These are especially important for image links, but equally useful for
text links.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">As a note, you
should use descriptive text for your links. “Click here” doesn’t really tell a
person – or more importantly, the search engines — what the link is. At the
very least put a title tag that will explain that “Click Here” really means
“Web Design Portfolio” for example. Better yet – make the main link text
something like “View my web design portfolio” — this will give some value to
the link showing that the resulting page is relevant to searches for
portfolio’s.<o:p></o:p></span></div>
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">6. XML Sitemap<o:p></o:p></span></b></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">My Last Post
referenced the sitemaps used by web visitors to help them navigate through your
site themselves. However, there’s another version — XML sitemaps — that are
used by the search engines in order to index through your site, as well.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">This list of
ALL pages / posts / etc. of your site also includes information such as the
date the page was last modified, as well as a priority number of what you feel
the most important pages of your sites are. All elements that help the search
engines properly find and link to all content of your site.<o:p></o:p></span></div>
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">7. Relevant Content<o:p></o:p></span></b></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Having content
relevant to your main page or site topic is perhaps the most important SEO
aspect of a page. You can put all the keywords you want in the meta tags and
alt image tags, etc — but if the actual readable text on the page is not
relevant to the target keywords, it ends up basically being a futile attempt.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">While it is
important to include as many keywords in your page copy as possible, it is
equally as important for it to read well and make sense. I’m sure we’ve all
seen keyword stuffed pages written by SEO companies that honestly don’t make
much sense from the reader’s point of view.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">When creating
your site copy, just write naturally, explaining whatever information you’re
discussing. The key is to make it relevant, and to have it make sense to the
reader. Even if you trick the search engines into thinking your page is great —
when a potential customer arrives at the site and can’t make heads or tails of
your information and it just feels spammy to them — you can bet they’ll be
clicking on the next web site within a matter of seconds.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
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style='width:412.5pt;height:225pt;visibility:visible;mso-wrap-style:square'>
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</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">8. Link Building<o:p></o:p></span></b></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">We’ve probably
all heard of Google Page Rank — it seems to be every web site owner’s dream to
have as high a page rank as possible. While the algorithm for determining page
rank encompasses many elements, and is constantly changing, one item is the
number of links pointing to your web site.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Now, you’ll
want to steer clear of link farms and other spammy attempts at getting links to
your site. However there are many reputable and niche directory sites that you
can use to submit your web site, or specific blog articles to.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">With genuine
content — especially if you have a blog — you’ll be able to generate links with
other web sites and blogs, as well. It’s somewhat of a give and take, in that
if you link out to other sites, you’ll find sites linking back to you —
and hopefully see your page rank going up, as well!<o:p></o:p></span></div>
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">9. Social Media<o:p></o:p></span></b></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Although
technically not SEO, Social Media is such a growing factor in getting your web
site noticed, that it’s an important element to include in your plan.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Social media
ranges from social networks like Twitter, Facebook and LinkedIn — to social
bookmarking sites such as Delicious, Digg, StumbleUpon and many more. There is
a lot of relationship building involved, but as you build your own networks and
build quality content on your web site or blog, you’ll see traffic to your web
site increasing, as well.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">As with any
relationship, it is a give and take. Don’t just expect to join a site like
Twitter for the pure sake of pushing your content. That just won’t fly — your
true intentions will stick out like a sore thumb and do nothing but turn people
off.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Even if you are
on the site purely for networking reasons, the key is to make friends. Help out
members of your network if they ask for a “retweet” or Digg, give helpful
advice if asked, etc. You’ll see the same in return.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">If you write a
great post and have built meaningful relationships with peers in your
niche, you’ll often find that friends will submit your posts and give you votes
on the social bookmarking sites. The more votes you receive, the more likely
your post is to be noticed by others and shared around, often resulting in
additional link backs from other blogs, etc.<o:p></o:p></span></div>
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<b><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 13.5pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">10. A Few SEO Don’ts — Flash and Splash<o:p></o:p></span></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman"; mso-no-proof: yes;"><!--[if gte vml 1]><v:shape
id="Picture_x0020_4" o:spid="_x0000_i1025" type="#_x0000_t75" alt="Flash Player"
style='width:247.5pt;height:150pt;visibility:visible;mso-wrap-style:square'>
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</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Along with any list of Do’s come the
Don’ts. As far as SEO is concerned, two of these items are splash pages (often
consisting of a flash animation) and all flash web sites.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Yes, flash is
pretty! Full flash web sites can actually be amazing to look at — their own bit
of interactive artwork. But unfortunately the search engines don’t get along
well with Flash. Although there is talk of possible advancement in this area,
for the most part the search engines cannot read Flash.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">All that great
content that you wrote for your site will not be seen by the search engines if
it’s embedded into a Flash web site. As far as the search engines are
concerned, your all flash web site might as well be invisible. And if the
search engines can’t see your site content, a good chunk of potential customers
will miss out on what you have to offer, too.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">Equally as
“pointless” are splash pages. Once very popular, the splash page should no
longer be an important feature of any site. While splash pages used to serve as
an introduction into a web site (often with a flash animation), it is no longer
seen as helpful, and often times might actually annoy visitors.<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">For one — it’s
an extra click to get into your content. Worse is when you don’t give a “skip
intro” option or set of links into your main site content — because you’re
essentially forcing your visitors to sit through the full animation. If you’re
lucky, this will only annoy them… if not — they’ll just leave without giving
your main web site a shot. And without an html link pointing into your site,
the search engines have no way to continue either (unless you made use of a
sitemap.xml file — but still…)<o:p></o:p></span></div>
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<span lang="EN" style="font-family: "Times New Roman","serif"; font-size: 12.0pt; mso-ansi-language: EN; mso-fareast-font-family: "Times New Roman";">A good
alternative to both issues is to make use of a flash header. There’s no problem
to include a flash animation at the top of your main site, or as a feature
within the content area, etc. Because this is an addition to your web site, as
opposed to a full separate element.<o:p></o:p></span></div>
</div>
Aslam shajahanhttp://www.blogger.com/profile/04457008935048897285noreply@blogger.com0