Wednesday, 11 June 2014

Miscellaneous Techniques

Don't do the followings:
   Ø  Don't keep hidden text on your web pages.
   Ø  Don't create alt image spamming by putting wrong keywords.
   Ø  Don't use Meta tags stuffing.
   Ø  Don't use frames and flash on your site.
   Ø  Don't exchange your links with black listed sites.
   Ø  Don't try to fool your site visitors by using miss spelled keyword.
   Ø  Don't send spam emails to thousands of email IDs.
   Ø  Don't use too much graphics on your site.
   Ø  Don't create too many doorway pages.
   Ø  Don't try to create duplicate content of pages.
   Ø  Don't submit your website many times in a single search engine.
   Ø  Don't use sub-directory depth more than 1-2.
   Ø  Don't create too many dynamic pages. Try to convert them into static pages.
   Ø  Don't bloat your pages with code.

Tuesday, 10 June 2014

XHTML Verification for Web Site

XHTML Verification for Web Site

You design and develop a web site but how would you know if you have put all the HTML syntax in correct way. Almost all browser don't complain against your wrong syntax but wrong is wrong. There are many SEO experts who claim that SEO is not dependent on site HTML/XHTML verification. But I will tell you various reasons why your site should be W3C Compliance.

Why HTML/XHTML Verification is Required? There are various reasons to verify your web page before hosting it over the internet.  Any web page quality depends on how well you have written your web page. It should be syntactically correct and should pass all the Quality Gates.  When any Search Engine does indexing for your web page content it might get confused if your HTML tags are not written properly and much of the web page content might not be indexed properly.  There might be many HTML tags which you are using in your web page but then have been depreciated and many of the search engines also don't support them.  Consistency, HTML Code Beauty, Process Compliance are always appreciated by good Webmasters.

What Is W3C Compliance? The W3C is the World Wide Web Consortium and since 1994 the W3C has provided the guidelines by which websites and web pages should be structured and created. Here are the links to validate your web pages:  Validate HTML/XHTML File against W3C Standard HTML/XHTML Validator.  Validate CSS File against W3C Standard CSS Validator.

SEO Optimized Keywords

SEO Optimized Keywords 

                We are discussing everything in Web context so in web terminology a keyword is a term that a person enters into a search engine to find specific information. Most people enter search phrases that consist of between two and five words. Such phrases may be called search phrases, keyword phrases, query phrases, or just keywords. Good keyword phrases are specific and descriptive. There are following concepts related to Keywords which helps in optimizing keywords on a web page.

Keyword Frequency  

              This is calculated as how often does a keyword appear in a site's title or description. You don't want to go overboard with frequency, however, since on some engines if you repeat a word too many times, you'll be penalized for "spamming" or keyword stuffing. In general though, repeat your keyword in the document as many times as you can get away with, and up to 3-7 times in your META tags.
Keyword Weight: This refers to the number of keywords appearing on your Web page compared to the total number of words appearing on that same page. Some search engines consider this when determining the rank of your Web site for a particular keyword search. One technique that often works well is to create some smaller pages, generally just a paragraph long, which emphasize a particular keyword. By keeping the overall number of words to a minimum, you will increase the "weight" of the keyword you are emphasizing.

Keyword Proximity 

             This refers to the placement of keywords on a Web page in relation to each other or, in some cases, in relation to other words with a similar meaning as the queried keyword.