SEO TIPS

Why can't the search engines figure out my site without SEO?

Search engines are smart, but they still need help. The major engines are always working towards improving their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

Resources

Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these listed here:

                      Google Adwords’ Keyword Tool
                      Google Insights for Search
                      Google Trends Keyword Demand Prediction
                      Microsoft Advertising Intelligenc
                      Wordtracker’s Free Basic Keyword Demand
Google's AdWords Keyword tool is a common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.
Other sources for keyword information exist, as do tools with more advanced data. The SEOmoz blog category on Keyword Research is an excellent place to start.


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